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The Fly Effect Heroin Prevention Campaign

Since 1995, the number of teens between the ages of 12 and 17 who have tried heroin has increased by more than 300 percent. According to the National Council on Alcoholism and Drug Dependence, more than 75 percent of people who try heroin once will use the drug again. In the fall of 2013, the Wisconsin Department of Justice launched a new statewide campaign galled The Fly Effect to raise awareness of heroin’s destructive power. In television and radio ads, posters, stickers and more, they are showing teens how one small decision – the decision to take a hit – can quickly spiral out of control.

For more information about this campaign please visit the website www.theflyeffect.com or contact the Wisconsin Department of Justice at 608-266-1221.