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City of Ventura - Police Department
Wednesday June 29th, 2011 :: 04:19 p.m. PDT


Press release: VPD, Behavioral Health, Downtown Restaurants and Bars Team Up in Support of “Be the DD and Win” Promotion

Incident: Ventura Police Department, Ventura County Behavioral Health, and Downtown Ventura Restaurants and Bars Team Up in Support of the “Be the DD and Win” Promotion

Ventura Police Department Contact: Alcohol Enforcement Officer Doug Cleavenger: 805-797-8871

Ventura County Behavioral Health Contact: Project Coordinator Kari Fortson: 805-216-0724

Location: City of Ventura

Date/Time To Occur:

• Friday, July 1, 2011, 10:00 p.m. to close
• Friday, August, 19, 2011, 10:00 p.m. to close
• Friday, September 2, 2011, 10:00 p.m. to close

Involved Parties: Ventura Police Department Alcohol Enforcement Officer, Ventura County Behavioral Health Personnel, and the following Downtown bars and restaurants: Bombay Bar and Grill, Café Fiore, Dargan’s Irish Pub, El Rey Cantina, Rookees, Sans Souci, and Winchester Grill

The Ventura Police Department (VPD), in conjunction with Ventura County Behavioral Health (VCBH), and the following Downtown Ventura restaurants and bars: Bombay Bar and Grill, Café Fiore, Dargan’s Irish Pub, El Rey Cantina, Rookees, Sans Souci, and Winchester Grill, will be teaming up over the upcoming 4th of July Holiday weekend to kick off a new promotion called “Be the DD and Win”. The “DD” acronym is short for Designated Driver.

The program officially launches on Friday, July 1, 2011 at approximately 10:00 p.m. at Winchester Grill. Be the DD and Win is an innovative strategy aimed at rewarding designated drivers and decreasing the number of incidents of Driving Under the Influence (DUI) arrests, crashes, and fatalities. During the promotional period, individuals who are the designated driver for the evening will have an opportunity to identify themselves to restaurant staff and/or VCBH “Prize Posse” personnel who will be on site as part of the program. Identified designated drivers will then be provided special wristbands and as such will be eligible to win a variety of prizes awarded by the Prize Posse. Participating restaurants will also provide complementary soft drinks and reduced pricing on food for the designated drivers.

Said VPD Alcohol Enforcement Officer Doug Cleavenger, “We want everyone to have a great time as they celebrate their night out and the upcoming 4th of July Holiday, and that of course includes getting home safely." “VCBH has done an excellent job in developing and promoting a program like this and we are happy to partner with them. Additionally, a program like this would not even be possible if it were not for the participating bars and restaurants who are also doing their part by serving safely and supporting the Be the DD and Win program,” said Cleavenger.

The statistics are truly sobering.
• In California alone, more than 950 people die as a result of alcohol-related vehicle collisions each year, and in Ventura County, young adults are at high risk.
• 18-25 year olds make up less than seven percent of the adult population but they represent more than 25% of all DUI offenders in Ventura County.
• More than one-third of DUI offenders in this age group reported taking their last drink in a bar, club or restaurant.
• In Ventura County, nearly 45% of DUI arrests result from drinking at licensed bars, clubs and restaurants.
• The number of young women convicted of DUI has risen in recent years, and females in Ventura County are more likely than males to report drinking shots and mixed drinks prior to their arrest.

“Nobody goes out on a holiday weekend planning to get a DUI arrest and end up with a criminal record, but, unfortunately, it’s all too common,” said Kari Fortson, VCBH Project Coordinator for the Be the DD and Win program. “The Be the DD and Win program is aimed at changing the way young adults think about getting home. The idea is to encourage planning that allows everyone to have a great time, with a safe driver behind the wheel, and hopefully a fun and unique program like this will help to make a difference.”

Additional funding for this project comes from VCBH and a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.

For additional information please refer to the contacts shown above or the following web resources:

City of Ventura - Police Department
1425 Dowell Dr
Ventura, CA 93003

Emergency: 9-1-1
Non-emergencies: 805-339-4400

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