Full Notification

Nature of Incident: “Operation Chill” Launched - Local 7-Eleven Stores Work with T.O. Deputies to Issue Coupons to Kids for Good Deeds!

Location: Thousand Oaks, CA

Date & Time: June 16, 2010

Unit Responsible: Thousand Oaks Police Department

Narrative: The Thousand Oaks Police Department is teaming up with 7-Eleven to reward kids for doing good
deeds in the community. Deputies are rewarding children who do something helpful, practice safety, or deter crime in the community. Youngsters recognized by the police will receive coupons good for a small slurpee that can be redeemed at participating Ventura County 7-Eleven stores. The program, which is designed to promote good citizenship, is in effect for the summer and back-to-school months through December 31, 2010.

Since the program’s inception in 1995, more than 10 million Operation Chill coupons have been distributed to hundreds of law enforcement agencies across the country in the areas where 7-Eleven operates stores. The Thousand Oaks Police Department began utilizing the Operation Chill program in 2008 to reward youth for their good deeds, as well as enhance their relations with the young citizens of Thousand Oaks.

In addition to rewarding good behavior by youth, Operation Chill offers opportunities for deputies to interface with youngsters in non-law-enforcement situations. Deputies use the coupons to reward kids for wearing bicycle helmets, doing good deeds, participating in community activities and organizations, picking up trash, deterring crime, or observing school crossing rules.

Operation Chill was developed by 7-Eleven to positively reward and encourage good behavior by kids during the hot summer months when there is often an increase in loitering, shoplifting and graffiti, and to support law enforcement agencies’ community relations projects. The success and popularity of Operation Chill has resulted in the program being extended beyond the summer months
for local law enforcement officers to use during the school year as well.

Officer Preparing Release: Sgt. Don Aguilar
Follow-up Contact: Sgt. Don Aguilar (805) 797-7349
Date of Release: 6-16-10
Approved By: Captain Bill Ayub