Full Notification

What: The Harris County Sheriff’s Office, the Kailee Mills Foundation, and Clear Channel Outdoor are launching a traffic safety initiative to encourage teens to buckle up. The Clear Channel Outdoor digital billboard campaign is especially timely as teens head into holiday vacation time.

Kailee Mills was a 16-year-old student at Klein Collins High School in October 2017 when she unbuckled her seat belt to take a back seat selfie with friends.

The car crashed, and Kailee was killed.

Her parents, David and Wendy Mills, launched the foundation to inform the public about the importance of seat belt use.

This year, the Harris County Sheriff’s Office has partnered with the foundation to conduct student seat belt checks at high schools across the county.

Clear Channel Outdoor is launching the latest phase of the initiative by placing prominent messages on 10 digital billboards in Harris County and 16 more in the surrounding region.

The message will also appear on Clear Channel billboards in San Antonio, Dallas and El Paso. Through the Outdoor Advertising Association of Texas (OAAT) the message will be displayed in another 26 Texas cities.

The message will reach millions of motorists in Harris County and throughout Texas.

“It is our sincere hope that this message displayed on digital billboards along our Texas roadways will remind motorists how important it is to buckle up when travelling during the holiday season and beyond. This message will reach millions of Texas drivers over the next few months,” said Lee Vela, president of the Outdoor Advertising Association of Texas.

So far this year, the Harris County Sheriff’s Office has investigated 111 traffic fatalities. Thirty-three of those killed were not wearing seat belts.


Who: Harris County Sheriff Ed Gonzalez, Kailee Mills Foundation President David Mills, and Lee Vela, president of the Outdoor Advertising Association of Texas

When: Tuesday, Nov. 20 at 10 a.m.

Where: 19333 U.S. Hwy. 59 -- just south of FM 1960 on the west side of the freeway. Billboard Panel No. 1024 facing south on Eastex Freeway (Hwy. 59) in Humble.