Police activity--North Brunswick--Distracted Driving Enforcement & Education Campaign--April 1st through April 21st, 2018
PRESS RELEASE
FOR IMMEDIATE RELEASE
DATE: March 26, 2018
Nixle Release Date:--March 28, 2018
SUBJECT: Distracted Driving Enforcement and Education Campaign – UDrive. UText. UPay.
Distracted Driving Enforcement and Education Campaign
UDrive. UText. UPay to be carried out locally from April 1 – April 21, 2018.
NORTH BRUNSWICK TOWNSHIP -- Police Director Ken McCormick has announced that law enforcement officers from the North Brunswick Township Police Department will be cracking down on distracted drivers as part of a new national distracted driving enforcement campaign.
Beginning April 1 and running through April 21, the high visibility law enforcement initiative will target motorists who engage in dangerous distracted driving behaviors such as talking on hand-held cell phones and sending text messages while driving.
The slogan of the national campaign is UDrive. UText. UPay.
“Distracted driving is a serious issue on our roadways,” said Gary Poedubicky, Acting Director of the New Jersey Division of Highway Traffic Safety. "The National Highway Traffic Safety Administration reports that in 2014 alone, 3,179 people were killed in distracted driving crashes and an estimate 431,000 people were injured in motor vehicle crashes involving a distracted driver.
Despite the fact that using a hand held cell phone or texting while driving is illegal in New Jersey, the practice appears to be widespread. In a recent survey conducted by the FDU Public Mind Poll for the Division of Highway Traffic Safety, 67% of respondents said they “very often” see people driving and talking on a hand held cell phone. 42% of respondents said they “very often” see driver’s texting.
The campaign is being carried out during the month of April, which the National Safety Council has designated as Distracted Driving Awareness Month. The campaign is modeled after similar successful high visibility enforcement campaigns such as Click It or Ticket and Drive Sober or Get Pulled Over.
Thank you for your cooperation.
Drive Safe.
North Brunswick Township Police Department.
