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Distracted driving consistently ranks as one of the traffic safety issues at forefront of many drivers’ thinking. Each year, more than 80% of drivers cite distraction as a serious problem and a behavior that makes them feel less safe on the road. Nearly half of all people who say they feel less safe than they did five years ago say distracted driving by other drivers fuels their concerns.

Distracted driving is a deadly behavior. Federal estimates suggest that distraction contributes to 16% of all fatal crashes, leading to around 5,000 deaths every year.

by improving our understanding of how mental and physical distractions impair drivers and by educating the public about avoiding distractions, we can eliminate these needless deaths.

Our work in this area also focuses on how distraction affects specific groups. Teens are among the drivers most impaired by distraction. A recent in-car study showed that teen drivers were distracted almost a quarter of the time they were behind the wheel. Electronic devices, such as texting, emails, and downloading music, were among the biggest distractions, accounting for 7% of the distractions identified on the study video.

TAKE THE PLEDGE to drive distraction-free!